Data-Driven Growth.
Proven Results.
A Growth Marketing and Paid Media Specialist with a proven track record of scaling revenue and optimizing multi-million dollar budgets for high-growth companies across the US, Canada, and Europe.
Key Highlights
Transforming paid channels into sustainable revenue engines.
Budget Management
Managed over $4M in lead generation spend across Google, Microsoft, and TikTok Ads.
Revenue Growth
Drove a 1.3K% increase in monthly sales and an 18% ROAS improvement at Lift Ventures.
SaaS Optimization
Redesigned onboarding flows at Wishpond, resulting in an 86% decrease in revenue churn.
SEO Impact
Successfully coordinated SEO initiatives that delivered over 473K new monthly organic users.
Core Expertise
Thriving at the intersection of data analysis and creative strategy.
Career Journey
Sr Digital Marketing Strategist
Feb 2025 - Nov 2025- •Managed $4M lead generation budget across Google Ads, Microsoft Ads, and TikTok Ads for auto finance and new cars
- •Restructured TikTok Ads account, leading to a CPL decrease of +50% through A/B testing
- •Implemented audience segmentation driving RPL up by 30% through tailored geo-targeting
- •Built an AI Agent that sped up 5x the launching of Search campaigns
Digital Marketing Manager
Jan 2023 - Jan 2024- •Spearheaded growth marketing initiatives driving a 10% increase in MRR
- •Designed subscription-based business model resulting in 406% increase in ARPU
- •Managed cross-functional collaboration achieving 47% growth in Active Users
- •Deployed Customer Success framework achieving 86% Revenue Churn reduction
Performance Marketing Manager
Aug 2021 - Jan 2023- •Managed Google Ads leading a 1.3K% increase in monthly sales with 18% ROAS improvement
- •Established Google Ads as sustainable channel representing +25% of monthly revenue
- •Championed Google Analytics implementation in 3 products with +3M monthly users
- •Collaborated on CRO A/B tests with Product team and CRE consultants
Sr Project Manager (Product Owner)
Mar 2020 - Aug 2021- •Led team of developers and designers at SuperSummary.com and TheClearCut.com
- •Led launching phases of a product with +1M monthly users
- •Conducted feature Discovery with Startup founders and stakeholders
Sr Paid Media Specialist
Aug 2017 - Dec 2019- •Collaborated on managing +$1M quarterly PPC budget in +20 countries
- •Grew monthly PPC revenue by 287% in one year across Paid Search, Display, Video, and Social Ads
- •Ran keyword research that generated +473K new monthly organic users
- •Accelerated PPC global expansion strategy for +9 countries
Marketing Assistant (Paid Media)
Sep 2016 - Sep 2017- •Led a 3x online sales growth by implementing full-funnel strategy
- •Grew monthly Organic traffic from 0 to +10k through Content and SEO strategies
- •Implemented Sales Funnel process using CRM and training for +20 sales reps
Digital Marketing Intern
Sep 2015 - Oct 2016- •4x client's revenue by implementing marketing funnels across Meta Ads and Email
- •Developed funnel strategies for +20 SMB clients
- •Managed team of copywriters, designers, and account managers for +10 clients
Education
MBA in Marketing, Growth & Branding
Pontifical Catholic University (PUCRS)
Bridging technical execution and high-level business strategy.
Bachelor's in Information Science
Federal University of Santa Catarina (UFSC)
Emphasis on Data Analysis (Python, SQL) and Startup Business Models.
Follow the work
I write down what I use to organize a marketing operation, and what changed when I applied it.
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