Real Results. Real Growth.
Data-driven case studies from scaling multi-million dollar budgets across US, Canada, and Europe.
Cutting CPL, Increasing RPL, and Launching Faster
The Challenge: Managing $4M+ in lead generation spend for auto finance across Google, Microsoft, and TikTok Ads. TikTok campaigns were hemorrhaging budget with a $5.00+ CPL while competitors were acquiring leads at half that cost.
01Complete TikTok Account Restructure
Ran comprehensive A/B tests on creative formats, audience segments, and bidding strategies. Identified that user-generated content (UGC) style ads with direct CTAs outperformed polished brand content by 3x. Restructured campaigns around winning creative patterns and implemented systematic creative testing framework.
Result: CPL dropped from $5.00 to $2.40 (-52%) within 6 weeks.
02AI-Powered Campaign Automation
Built a custom AI agent using Python and LLMs to automate Google Search campaign creation. The agent reads new car inventory feeds and auto-generates keywords, ad copy, and campaign structures.
Result: Campaign launch time dropped from 2 days to 4 hours (5x faster), capturing demand immediately.
03RPL-Based Geo-Targeting
Implemented audience segmentation based on Revenue Per Lead (RPL) metrics. Analyzed which geographic regions converted at higher rates and adjusted bids accordingly.
Result: RPL increased by 30% through strategic geo-targeting.
86% Churn Reduction Through Growth Marketing
The Challenge: A publicly-traded SaaS company ($20M+ ARR) was bleeding revenue with high monthly churn. Users weren't seeing value fast enough, and onboarding was broken.
01Onboarding Flow Redesign
Collaborated with Product and Customer Success teams to completely redesign onboarding. Implemented progressive onboarding with milestone-based activation triggers and in-app guidance.
Result: Active users grew by 47% as more users reached "aha moment" faster.
02Subscription Model Optimization
Designed and implemented a new subscription-based pricing model with strategic upsell triggers. Created data-driven upgrade paths based on usage patterns and feature engagement.
Result: Average Revenue Per User (ARPU) increased by 406%.
03Customer Success Framework
Deployed personalized account management system with automated retention campaigns targeting at-risk accounts. Built churn prediction model to proactively intervene.
Result: Revenue churn decreased by 86%.
1,300% Sales Increase via Google Ads Optimization
The Challenge: A startup studio with 7+ products and 10M+ users needed to prove that paid advertising could be a sustainable revenue engine, not just a cost center.
01Advanced GA4 Implementation
Championed the migration and customization of Google Analytics 4 across 3 products serving 3M+ monthly users. Implemented custom events for deep behavioral tracking and conversion attribution.
Result: Actionable data infrastructure that eliminated wasted spend.
02Scientific A/B Testing with CRO Experts
Collaborated with Conversion Rate Experts (CRE) consultants to run rigorous pricing and messaging tests. Managed Google Ads with a focus on incremental lift, not vanity metrics.
Result: 18% improvement in ROAS through data-driven optimization.
03Campaign Scale & Optimization
Systematically scaled winning campaigns while ruthlessly cutting underperformers. Established PPC as a sustainable channel through continuous optimization cycles.
Result: 1,300% increase in monthly sales. Google Ads became 25% of new revenue.
287% PPC Revenue Growth + 473K Organic Users
The Challenge: Europe's fastest-growing web hosting company needed to scale PPC revenue in 20+ countries while simultaneously building organic traffic foundation.
01Multi-Country PPC Management
Collaborated on managing $1M+ quarterly PPC budget across 20+ countries. Managed Paid Search, Display, Video, and Social Ads campaigns for the Brazilian branch.
Result: 287% growth in monthly PPC revenue within one year.
02Strategic SEO & Content
Ran comprehensive keyword research and coordinated SEO projects including technical audits, on-page optimizations, and link building campaigns.
Result: Generated over 473,000 new monthly organic users.
03Global Expansion Strategy
Accelerated PPC global expansion into 9+ new countries by launching accounts and conducting market research for budget allocation and creative localization.
Result: Successfully entered 9 new markets with profitable CAC.