Builder
Header Info
Top Bar (Breadth)
Foundational
Management
Marketing
Digital Mktg
Performance
Growth
Branding
Leadership
Info Science
Software Dev
Applied AI
Channels
Google Ads
Meta Ads
TikTok Ads
LinkedIn Ads
YouTube Ads
Display
SEO
Social Media
Email
Content
SMS
Audiences
Stem (Depth)
Growth Marketing
Building growth process
Identifying channels
Strategy & execution
Lead Gen
SaaS growth
Lifecycle emails
Retention
Funnel analysis
Data Analytics
GA4 & GTM
Data Viz
Storytelling
Attribution
Product Analytics
SQL
Python Basics
Reporting
PPC & Paid Media
Campaign Architecture
Keyword Research
Copywriting
Bid Strategy
Budget Pacing
Retargeting
Scaling
SEO
Technical SEO
On-page
Link building
Gap analysis
Local SEO
Audits
GSC & Screaming Frog
Leadership
Cross-functional leadership
Stakeholder mgmt
Alignment
Agile / Scrum
Resource allocation
Budget mgmt
AI Implementation
Prompt engineering
Workflow design
Content generation
Insight extraction
Ad creation
Custom GPTs
T-Shaped Marketer
Breadth (Top) × Depth (Stem)
Foundational
Management
Marketing
Digital Mktg
Performance
Growth
Branding
Leadership
Info Science
Software Dev
Applied AI
Channels
Google Ads
Meta Ads
TikTok Ads
LinkedIn Ads
YouTube Ads
Display
SEO
Social Media
Email
Content
SMS
Audiences
Growth Marketing
Building growth processIdentifying channelsStrategy & executionLead GenSaaS growthLifecycle emailsRetentionFunnel analysis
Data Analytics
GA4 & GTMData VizStorytellingAttributionProduct AnalyticsSQLPython BasicsReporting
PPC & Paid Media
Campaign ArchitectureKeyword ResearchCopywritingBid StrategyBudget PacingRetargetingScaling
SEO
Technical SEOOn-pageLink buildingGap analysisLocal SEOAuditsGSC & Screaming Frog
Leadership
Cross-functional leadershipStakeholder mgmtAlignmentAgile / ScrumResource allocationBudget mgmt
AI Implementation
Prompt engineeringWorkflow designContent generationInsight extractionAd creationCustom GPTs
Methodology adapted fromCXL's T-Shaped Marketer Framework