Browse documentation
The MktOS guide.
Free to read. Start with one real marketing priority.
Status: documented, untested. MktOS has not been tested by any team other than mine. I have applied OKRs, projects and Scrum since 2017; MktOS is how I now write that practice down. Follow the trial log for what changes and what does not work.
Start here
The first-use route: pick one real marketing priority, write a first plan, choose the next useful work, then learn from evidence.
The MktOS Guide
What MktOS is, its principles, and how it connects strategy to delivery.
Operating Handbook
Practical operating standards for planning, delivery, measurement, and communication.
Define a project
Connect an outcome to scope, ownership, milestones, capacity, and a clear next action.
How the planning method works
A worked example of planning from North Star to tasks, and the weekly loop.
Operating cadence
How yearly, quarterly, monthly and sprint cycles connect.
Delivery and weekly review
A weekly routine for solo marketers and small teams.
Artifacts
The artifacts MktOS uses and how they connect.